Out of these 23, 5 Showrooms are of Unitech Products (BD) Ltd and rest is of other companies (Singer, Samsung, Toshiba, General etc.). A packaged air conditioner puts all the components together, often on the roof or on concrete next to a foundation. Find out the opportunities of Unitech Air-conditioners. The another major objective of Unitech Products (BD) Limited, maximizes profit through customer’s satisfaction. Voltas case tudy and technological study. Question4: What is wet … Unitech Products (BD) Limited is a private company limited by shares and was established as a Joint Venture Entity on December 20, 1999. And like any investment, it’s important to understand what you need, what you want and what you’re paying for. 25% said that customers come here for quality. Secondary data included collecting information about various apps, the industry position, etc from the various . Unitech Products (BD) Limited is a renowned is a Manufacturer Air-Conditioners Marketing company. My observation says that in the Newspapers, General – Esquire, Carrier –Harun Engineering, Toshin- Rangs made colorful advertisement frequently. Question 2: Who are your current customers? Brand Positioning of Air-Conditions. Answer : A ton is the cooling capacity of an air conditioning system. Question2: Explain the Principle of refrigeration? Unitech Products (BD) Limited is a renowned Manufacturer Air-Conditioners Marketing company. Read More. Unitech have to develop the believeness of the Unitech Air-Conditioners service benefit to the customers. What Is Mechanical Refrigeration ? Limited and is represented by Mr. Chung Miah Huat and Mr. Ong Chu Tek. Some of these machines including, Advantages of Unitech Air -Conditioners. Major competitors have well-decorated showrooms and sales centre, General has strong dealer network. For the convenience of our analysis, the industry can be defined as. Informal talks with the executives and managers of UBPL. major competitors. Refrigerators ejects heat with work input. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Air-conditioner-home. While determining budget of advertisement, following five specific factors should be considered: During approaching advertising message the following factors should be taken into consideration. Without practical exposure, theory can never be fruit full. We know that marketing mix is a combination of four elements i.e. air conditioner refrigeration air information customer customer information Prior art date 2005-08-29 Legal status (The legal status is an assumption and is not a legal conclusion. Air conditioners can be compared to what other household appliance? Recently some Chinese brand like Gree, Walton, TCL, Changhong, Toshin, Media, Apollo, etc. Voltas-Mktg Project Report. Air conditioning as we know it today was developed at the turn of the Twentieth Century, when engineer Willis Carrier patented his “Apparatus for Treating Air,” a machine built to regulate the temperature and humidity of textile mills. Question 10: Promotional Program at present ? Drip Marketing. All equipment’s and machines for testing air-conditioner, TM International (Bangladesh) Ltd. (Aktel), Pacific Telecom Bangladesh Ltd. (City Cell), Unitech Package Ducted type Air-Conditioners, Administrative works of Unitech Product (BD) Ltd, Preparing monthly & annual Accounts report, Monitoring and supervision cash functions of field officers, Checking out and preparing arrear collection report of showroom managers. Our Foreign Office is mainly responsible for outsourcing of raw materials used in the manufacturing of Air Conditioners. We all know that most of the time, if the questionnaire is too long, it gets ignored by the customer. Here I am discussing the summery of Showroom Questionnaire Analysis: Question 1: Why customers demand your product? – Attend to customer complains/queries within 24-48 hours within city limits and between 24-78 hours for outside city limits. Showrooms can not fully meet the customer demand every time, Most of the companies providing 5 Years warranty period, Cash discount , Gift items are used for promotional purpose, All category of customers visits gray market showrooms, Customers go to gray market for flexibility of choice and lower price. I am sure the Unitech Products (BD) Ltd will merge as a leading Air-Conditioners service company within short-times in Bangladesh. It was Willis Carrier who invented air conditioning. Possible guidelines of overcoming the weakness: (a) Unitech should develop advertisement . While working in Unitech Products (BD) Limited. Customers values the Guarantee & warranty period most, Quality is the first thing to become successful, Market is stable according to the gray market Managers’ opinions. Aman-September 30, 2019. Keep your questionnaire short. Afa Steel Industries Limited 4. Where – N = The rate of heat abstracted from the body in given time technically called “Net Refrigeration Effect” and W = Work Done . In automobile, air conditioners are used for cooling, heating, and filtration. Every six weeks, use a reconstructing conditioner. If the company can update it’s facilities and other program as to the expected level. Analyzing the customer’s opinion about the products and services. After determining the advertisement objective, the company can proceed to establish its advertisement budget for each product. Only 4% said they made it 100% and 20% said that they could not meet customer demand. Bad economic conditions of customers lead to purchase cheap priced products. 30% said of Middle income group. A company’s objective is to build a selective demand for a particular brand. The Foreign Sponsor, Unitech Products Pte. It seeks to determine whether an ad is communicating effectively. All the companies are providing Warranty, Guarantee, after sales service etc. This is Called Theoretical COP . Sometimes customers are returning home not finding the product model they want. piping questionnaire free for gulf job, as one of the most working sellers here will extremely be in the course of the best options to review. Head Office Located: House # 84 (2nd Floor) , Road # 7/A , Dhanmondi R/A , Dhaka-1209. I have taken SWOT analysis. Question 2. Observation of any sorts of discrepancy, gaps and performance evaluation of showroom. For the convenience of analysis, the industry can be defined as “Consumer durable Electronics Goods” Industry. Pandit Deendayal Petroleum University. Showroom Locations are improper in some cases. Competitive Market & Strategic Analysis Of Panasonic Vs Its Competitors In Air-Conditioner Segment (MBA Marketing) Competitive Strategies for Product Development (Emami) (MBA Marketing) Compliance And Sales Training In Metlife India Insurance Co. Ltd; Consumer Awareness Of Zero – B In Home Water Purifier Segment. 50% of the respondents said they are providing cash discounts as a promotional activity. Factory Located: Kabirpur I/A, Saver (Onthe way to Jamuna Multi Purpose Bridge), Land area : 1,56,000sq.ft. Blue star. During the internship program I enjoyed lot this time. Frequency of Advertisement of Unitech is lesser than its competitors. DS gives the ratings obtained by the four technicians over a … Advertising is any kind paid from of impersonal presentation and promotion of ideas , goods or services by an identified sponsor, 7.2 Decisions in developing an advertising program. 13 .0- 6 13.0 26.0 MAKE THE CONCORD DECISION YOU WON’T REGRET. After finalize the decision, every Customer wants to delivery the machine immediately and installation the Air-Conditioners emergency but Unitech Products (BD) Limited can not Delivery quickly cause of Production & Distance of Factory location that’s why the customers of Unitech not satisfy, Questionnaire to the Marketing managers of different Competitors, Questionnaire to the open market/ Gray market managers, Observation , discussion and interview were also conducted. The first problem of my study is, It is the luxurious Products and big budgets for purchase the products but Unitech Products (BD) Limited not provide credit facilities to the customers. But Unitech advertisement not shown. 7.9 Advertisement Observation Analysis on ATN Bangla, The above table reveals that the days observed does not have any Unitech Product, 7.10 Advertisement Observation Analysis on Outdoors. Product Test Survey Template. Primary data has been collected through interviews of the organization officials of the organization and from the questionnaires. Fourth of July Discounts on Dallas AC Repair. Major modifications will do nothing better for the renowned brands. The Industry can be defined into two ways. Health Questionnaire. C. Brayton Cycle. questionnaire based on attitude and perception of customers using food delivery apps in India. oven. Find out suitable marketing strategy for customers satisfaction and profit making offered by Unitech Products (BD) Limited. If you are looking for what you can do as AC maintenance in the beginning of the season, look no further. Cause marketing can be an extremely powerful tool for engaging customers and building brand awareness. Explain The Principle Of Refrigeration? Efforts were also given to gather primary data on related subject. To conduct the study, secondary data and related literature was thoroughly revealed. The market growth is 20% from 2004 to 2005. 67,000 ) SAMSUNG WCS-18 (TK. Course. Question 7. Air Conditioner Other Farm Equipments What is the source of drinking water: Ground Water Canal Water What’s your opinion about the quality of drinking water you used: Good Bad Are you use water after boiling: Yes No Are you use home toilet or open toilet: Home toilet Open toilet 14 kw = 48,000 BTU. Question 13. Evaporator coil thickness, Fresh Air Louver facilities should be introduce to the customer. Some of the various activities that are involved in the production process include: Apart from our skilled and efficient staff members and technicians, our factory houses some of the most technologically advanced machinery that ensures the smooth finishing of our products. In order to find the actual and accurate data for our F&B Management course work, we launch this research of Chinese restaurant with questionnaire. Names of a few Clients of Unitech Air Conditioners. 3.5 kW = 12,000 BTU. To bring consumption intension among users, The market size of Unitech Air-Conditioner was 1,24,000 units in 2004, Non brand (Chinese) proportion of market share has increased, From 2003 to 2004 the market growth is 20%, Chinese brands are entering in the market rapidly, Corporations are targeting mostly the High Corporate & High level income group. 3 tons = 36,000 BTU. Multi Machine are not available but some customer wants multi machine for site basis and for low price, So, you should produce that machine. Question 2: Reason for buying from here? It can be done before an ad is put into media and after it is printed or broadcast. 1. This internship report has been prepared as the fulfillment of the requirement of MBA program as authorized by the management of Stamford University Bangladesh. One Tonne of Refrigeration means machine is capable of removing heat from a body equal to the heat absorbed by one tonne of ice when it melts from 0 ° C to 0 ° C Water in 24 hours . Students and researchers are encouraged to raise questions and doubts regarding their project work/ research for which they would be given answers/ clarified with their doubts by team of experts from www.mbainfoline.com or by other leading academicians and researchers. Entrance of Chinese Products, which dumping the market price dramatically. 30% of the Showroom manager said that customers are of Corporate Client income class, 45% said that they are of Whole Sale Client and 25% of them are of Consumer Client. And in case of refrigeration the process is first reversed that is we have to supply work to obtain lower temperature or say for that removal of heat. Related documents. On that time Penguin imported Sijudanki & Eubank Brand Air-conditioners. Question 3: Who are your Best customers?=. The whole report covers the organizational stricture, background of the organization, objectives functions, departments, business performance and activities of the Unitech Products (BD) Limited. Some of our more distinguished clients include, Square Group, Beximco Group, Apex Group, Youth Group, BRAC Bangladesh, Bangladesh Oxygen Company, Acme Laboratories, Grameen Phone Ltd., Pacific Bangladesh Telecom Ltd., (City Cell), Standard Chartered Bank, HSBC, City Bank N/A, Islami Bank Bangladesh Ltd., Stamford University Presidency University, UITS, NBR, Planning Ministry, Hotel Sarina Inn, and many more within Dhaka, Chittagong, Sylhet and other District as well. The air conditioner market is hotting up as more and more people appear to the convinced about the comfort of an air conditioner. List Your Assumptions And Possible Calculation In Detail. 1 ton = 12,000 BTU. Since the customers are demanding quality products, the quality of Unitech products must be assured completely. Mechanical Engineering Interview Questions, Air Traffic Controller Interview Questions, Business administration Interview questions, Cheque Truncation System Interview Questions, Principles Of Service Marketing Management, Business Management For Financial Advisers, Challenge of Resume Preparation for Freshers, Have a Short and Attention Grabbing Resume. The distribution channel of Unitech Product (BD) Ltd is as follows: The operational plan of Unitech Product (BD) Ltd can be presented in the following manner: The Sales Promotion activities of Unitech Product (BD) Ltd are described in the following pattern: 4.6 Advertising Objective & Pattern. dealer outlets (12 nos. Window Type Air-Conditioners of Unitech Products (BD) Limited are too costly. g) Introduce methods to plan for the provision of required caliber and quantity if staff. Now I will briefly discuss the activities of different departments. To gather the information, an information plan was developed. Keep the follicle clean. Knowing some basics about how your air conditioner works will help you keep your cool. He originally created the air conditioner for the publishing company he worked for in Brooklyn, to keep the temperature and humidity low enough for paper to refrain from expanding or contracting. Most of the participants answer that 5.0 Ton sold maximum i.e. Ranking the personal factors of AIR CONDITIONER Items Income Family size Total Market Demand or size of Air-Conditioners in 2005 was 50,000 units. There is huge demand for this technology in the market. Because there are many ways to administer a questionnaire, researchers can easily distribute questionnaires to a large population of respondents. An early method of cooling air as practiced in India was to hang wet grass mats over windows where they cooled incoming air by evaporation. Air Conditioning Resume Samples and examples of curated bullet points for your resume to help you get an interview. How Large Should the Air Conditioner Be? Unitech will become the acknowledge leader in Air-Conditioners & home appliance industry to provide quality products into reachable price. LG ROOM AIR CONDITIONER LIMITED WARRANTY - USA WHAT THIS WARRANTY COVERS: LG Electronics U.S.A., Inc. (“LG”) warrants your LG Room Air Conditioner ("product") against defect in materials or workmanship under normal household use, during the warranty period set forth below, LG will, at its option, repair or replace the product. The price of consumer durable products has declined dramatically after the launch of these Chinese brands. If your air conditioner is over ten years old, we recommend considering a replacement. (a) Pricing Tree of 1.5 Ton Split Wall Type Air-Conditioner. With a collection of more than 45,000 free e-books, Project Gutenberg is a volunteer effort to create Top 10 facts why you need a cover letter? (A BTU is a British Thermal Unit, approximately the amount of heat you get from burning one kitchen match all the way down.) 15 signs your job interview is going horribly, Time to Expand NBFCs: Rise in Demand for Talent, Air Conditioning And Refrigeration Tutorial, Air Conditioning And Refrigeration Interview Questions, A liquid mixing device – Expansion valve or cylinder or capillary tube. Wet bulb depression is the difference between dry bulb temperature and wet bulb temperature. University. Checkup of Cash, Inventory and Hire sales Accounts. Which Unit Produces Cooling Effect In The Refrigeration System ? ft. SWOT Analysis consists of four dimensions. Thus COP = Net Refrigeration Effect / Work Done Supplied . By doing this, the Organization can reveal the current performance in customer satisfaction scenario. Thus, from the above discussion, se can understand the activities of Unitech Product (BD) Ltd. in a brief manner. It is the plan for collecting information essential of my study. A student needs to go for practical orientation after completion of the required semester, in some organization where his/her duty is to bear all the same things from operations and activities of that organization. 70% said that their current customers are of High income group. This Active Application number JP2005247457A Other languages 5 Top Career Tips to Get Ready for a Virtual Job Fair, Smart tips to succeed in virtual job fairs. An air conditioning system working on the ideal vapor compression cycle uses refrigerant-134A as the working fluid. Room air conditioner preference and country of origin in Hong Kong and Zhu Hai. Question 5: Which Capacity sold maximum (Consumer)? Lower average speeds 4. How to Convert Your Internship into a Full Time Job? Unitech analyze the strategies of its major competitor’s i.e. Quality is the maximum response. Define Co-efficient Of Performance? (e) Unitech Price is high than the others products. Please sign in or register to post comments. D. Stirling Cycle. Possible guidelines of overcoming the weakness. 60%, Question 6: How many Air-Conditioner You have sold monthly. For bleach-a-holics or the chemical-straightening … Question 11. When it comes to Air Conditioner (Appliance Repair) professionals, fill up the online form with relevant details and we will put you in touch with good Air Conditioner (Appliance Repair) expert near you from India. Click for Answer/Explanation. Some machine related, customer complain about swatting, I think, develop the machine quality and stop the swatting. Find ways to consistently stay in front of prospects and customers throughout the year. As a Consumer Products 1-2 Ton Split / Window type Air-Conditioners are preferred by the customers of the city and 3.0 – 5.0 Ton Split Ceiling Type Air-Conditioners are used by the industrial or Corporate Office space. Every Air conditioning Business Owner should aware of the importance of the slogan for brand Image. 4 million pieces of fridge, 300,000 pieces of air conditioner and 300,000 pieces of motorbike . 56% of the consumers surveyed have no idea about the features of Unitech Air-Conditioners. Refrigerator contains the heat pump, it pumps the heat out so that your system remains cold. Rangs Industries Ltd.Rapa Plaza, Dhanmondi, Dhaka. Land Area : 1,56,000 sq. For primary data collection non-participatory observation, discussion and interviews were conducted. Can proceed to establish its advertisement budget for each product data and related literature was thoroughly.! Ds gives the ratings obtained by the product, ( 2 Showrooms ) 7 Bangabandhu Avenue Dhaka!, holding, Banner ), $ 10 and $ 15, nexxus.com for.! Individuals, teamwork and close identification with customers without stalling very important to conduct the organization officials of the have! 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Share of all the competitors Unitech air conditioners industry 2015 market research questions to find out the satisfaction level the... Some questionnaire about air conditioner for marketing AC repair issues and their fixes: Refrigerant leaks those commonly!
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